Southwest Airlines is starting to make people pay for checked bags on flights, and it took the occasion to mock the mavericks for trading Luka Doncic.

The airline continues to contend with backlash after revealing plans to apply a checked bag fee. But the carrier briefly deflected the fallout to the Mavericks.

Dallas-based Southwest Airlines deflected some backlash and threw some shade at the Dallas Mavericks on social media amid the public response by the airline to end its "two bags fly free" policy.