Reuters, the news and media division of Thomson Reuters, is the world’s largest multimedia news provider, reaching billions of people worldwide every day. Reuters provides business, financial, national and international news to professionals via desktop terminals, the world's media organizations, industry events and directly to consumers.

South Korea votes June 3 to elect a new president after Yoon Suk-yeol's impeachment, with liberal frontrunner Lee Jae-myung facing conservative Kim Moon-soo in a pivotal race shaped by political upheaval.

When then-President Yoon Suk Yeol's martial law decree plunged South Korea into chaos, it plummeted sales at Park Myung-Ja's diner in Jechon and became a turning point for many voters in the town.

The two main candidates have been largely silent about equality for women. A polarising subject, it had helped Yoon into power in 2022 as he vowed to defend men who felt sidelined in a world that they saw as too feminist. And a third candidate, who is popular among young men for his anti-feminist stance, has been making headlines.

In South Korea’s high-stakes presidential campaign, K-pop isn’t just a cultural backdrop — it’s a political strategy.