With the sale window extended from two days to four, consumers spent 30.3% more than last year. Traffic from generative AI tools to e-commerce sites jumped by 3,300%.

The best Amazon Prime Day deals of 2025 in categories including home, kitchen, beauty, and fitness for under $50.

Amazon expanded its annual Prime Day sales event this year to four days from two. But now that the event is up and running — it started Tuesday and runs through Friday — there may be signs it’s losing some of its bargain-hunting appeal among consumers.