With the sale window extended from two days to four, consumers spent 30.3% more than last year. Traffic from generative AI tools to e-commerce sites jumped by 3,300%.

The figures apply across all online retailers for Amazon Prime Days. Tariffs and economic uncertainty are on the minds of shoppers as they prepare for Amazon's summer Prime Day sales. But at least one company is forecasting that sales for the online sales event will break records as budget-conscious shoppers look for deals.

The best Amazon Prime Day deals of 2025 in categories including home, kitchen, beauty, and fitness for under $50.