Roger Federer appears alongside Elmo in a new Super Bowl commercial for the running shoe brand, On, that has them debating which letters are actually on the sneaker.

Elmo is making an appearance with tennis legend Roger Federer for On. And NFL coach Andy Reid steps into his first spot for Skechers, revealing his secret side hustle as a male hand model.

On’s relationship with Roger Federer has been fruitful for all parties involved, but especially for Federer.. The partnership between the Swiss tennis legend and the surging Swiss footwear company ...

Elmo Gives Federer And On Sneakers A Spelling Lesson - 02/07/2025. Both On and Skechers are stepping out at the Super Bowl. Toggle navigation. News. Current Stories MediaPost Home Today's News ...

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