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Hailey Bieber's Rhode Earned $20 Million in Media Exposure

Hailey Bieber's Rhode Earned $20 Million in Media Exposure After E.l.f. Beauty Acquired the Brand for $1 Billion

The acquisition of Hailey Bieber's brand, Rhode, by E.l.f. Beauty drove $20 million in media impact value for the brand within just 48 hours, according to a new report from Launchmetrics. MIV is a proprietary metric that assigns an actual monetary value to marketing strategies across print,

Fox Business on MSN · 7h

E.L.F. Beauty CEO: We've long admired what Hailey Bieber and the Rhode team have accomplished

E.L.F. Beauty CEO and chairman Tarang Amin unpacks the $1 billion deal with Hailey Bieber's Rhode on 'The Claman Countdown.'

Associated Press News on MSN · 15d

Cosmetics company E.l.f acquires Hailey Bieber’s Rhode beauty brand for $1 billion

E.l.f. Beauty has acquired Hailey Bieber’s Rhode beauty brand in a $1 billion deal. Bieber is a model and the wife of singer Justin Bieber.

TAG24 NEWS on MSN2d

Harris Dickinson stars in Rhode Beauty's latest campaign

Harris Dickinson is the star of Rhode Beauty's latest campaign for Glazing Mist. Simone Biles apologizes to Riley Gaines for getting ‘personal’ in clash over trans athletes ...

4don MSN

“Babygirl ”Actor Harris Dickinson Gets Glazed Donut Skin in Hailey Bieber's New rhode Campaign

On June 9, Hailey Bieber 's beauty company, rhode, debuted a new campaign starring none other than Babygirl star Harris ...

Her Campus on MSN4d

Keep Your Cool: Rhode Just Announced The Product Of The Summer

Leave it to rhode to drop the product of the summer. On June 9, rhode announced the launch of their new Glazing Mist — a superfine spray that hydrates and refreshes skin for a glowy finish. And I ...

The Daily Pennsylvanian5d

Mariana Martinez | The Rhode to a billion-dollar price tag

Amid a volatile economic climate, Rhode — Hailey Bieber’s celebrity makeup line — has sold for $1 billion to e.l.f. Beauty .

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