Comcast gained the rights to broadcast the Olympic Games through 2036 as part of a new $3 billion agreement with the International Olympic Committee.

NBCUniversal and its parent Comcast have struck a new $3 billion deal with the International Olympic Committee to extend its exclusive U.S. media distribution rights on all platforms through 2036. Why it matters: Comcast NBCU's existing $7.

This agreement with Comcast is groundbreaking because it goes far beyond the traditional media rights agreement which we have had for many years with our valued partner”