Nielsen will launch a new aspect to its analytics, helping advertisers understand how their ads result in realized ...

A jury last week ruled against Nielsen in its lawsuit alleging patent infringement by the upstart measurement firm ...

Nielsen and WPP Media said they struck a new agreement for the large media-buying operation to utilize Nielsen’s audience ...

Americans celebrated Independence Day this year by once again watching loads of television. Last year, every single overall ...

Nielsen said it would seek to give advertisers information on how their commercials spurred purchases or other actions tied ...

The new agreement for audience measurement spans TV, streaming, audio, and cross-platform ad performance via Nielsen ONE ...

Once again, a police procedural serves as the movie’s framework, complete with shadow-forming Venetian blinds and hardboiled ...

Wallis Day, who plays Annisa in the film, recalls chatting about all things "Red Sonja" with the original star.

Nielsen’s latest Rural Survey reveals the ageing profile and hybrid media habits of New Zealand’s agricultural workforce, highlighting key opportunities for brands to better connect through integrated ...