U.S. cafés were already contending with high prices and short supplies of the tea powder. New tariffs on Japanese imports are ...

Billboard Latin catches up with Belinda as she opens up about her inspiration behind "Heterocromía," why her current era in ...

Matcha's unique and fresh taste makes it the perfect ingredient to incorporate into any number of dishes, including with this ...

From how to choose the best matcha for your money to the proper brewing techniques, we asked the experts what you should know ...

About 300 migrants start walking north in southern Mexico, but goal is not US border The ‘Gen Z stare’ is more than a TikTok ...

From cleansers to face masks, beauty and wellness brands have begun to use the centuries-old ingredient as the latest ...

I’ve liked matcha for years and I’m not stopping because of internet weirdos,” declared one dedicated drinker in the comments ...

As matcha demand grows—so do prices—and a hot and dry spring in Kyoto do not demonstrate that supply will grow anytime soon.

Demand for matcha continues to grow, but the bright green powder supply is drying up with record heat and a shortage of tea farmers in Japan. NBC News’ Emilie Ikeda reports on the rising prices that ...

Matcha — a finely ground, vibrant green powder made from tea leaves grown primarily in Japan — is the it girl of Instagram ...

Matcha, despite its health benefits, may hinder iron absorption, especially for vegetarians and vegans due to its high ...

Market turmoil has spurred a fierce debate among the matcha faithful about who exactly is responsible for the dwindling supply—and who deserves to drink it.