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Mary Beth Laughton addresses REI’s challenges and triumphs over the past year, and explains how the outdoor industry can meet ...
New REI CEO shared more of her plans for the embattled retailer and called on the outdoor industry to work together on tough ...
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REI’s new CEO started her tenure by apologizing for the brand’s endorsement of Trump’s interior secretary: ‘Our public lands are under attack’Trust fall. Mary Beth Laughton, the former CEO of Athleta, became the CEO of the outdoors retailer REI just over a month ago. At Athleta, Laughton oversaw the brand's push into women's sports ...
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REI’s new CEO has a plan to turn around the beloved retailer—by going back to its rootsOne of the first public things REI's new CEO Mary Beth Laughton did upon taking the reins in early spring was to apologize for the outdoor gear retailer's endorsement in January of President Trump ...
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REI retracts Trump-cabinet endorsement, apologizes to membersThis story was originally published on MyNorthwest.com. REI CEO Mary Beth Laughton has publicly apologized and retracted the company’s January endorsement of Doug Burgum, President Trump’s ...
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