Meta Platforms aims to allow brands to fully create and target advertisements with its artificial intelligence tools by the end of next year, the Wall Street Journal reported Monday, citing people familiar with the matter.

Meta Platforms is planning to roll out a system that will enable brands to design and target ads using AI by the end of 2026. This new AI-powered advertising system is part of Meta’s CEO Mark Zuckerberg‘s vision for the company’s future,

AI-generated video in advertising has proved a perilous endeavor to date. Now, imagine AI generating everything from concept to video assets to sound.