Brand partnerships can be a great way to enhance how customers engage with loyalty programs, however, these partnerships ...

Whether you want to sail Royal Caribbean, Carnival, Norwegian, or a luxury cruise line, you’ll love this new perk for ...

Weigel’s, bp and ExxonMobil received loyalty program awards from Loyalty360, a customer loyalty association. The ...

The cruise line has listened, making a change that is has also made on the recently-refurbished Allure of the Seas. Many ...

If you're looking to build a successful loyalty program, these practical tips can help you make it worth your customers’ ...

Gamification is a potent yet underutilized strategy in the realm of digital marketing. By integrating game-like elements into ...

OnePay, a New York City-based fintech, is partnering with Synchrony Financial to launch a credit card program for Walmart Inc. The program, which will debut in the fall, will offer a general-purpose ...

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more ...

The new Disney+ Perks loyalty program offers subscribers discounts, free trials, contest opportunities, and more.

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

General Motors (GM) revamps its rewards program and launches a new Mastercard with expanded perks and redemption options.

Shake Shack has launched its first-ever loyalty program for app users. The eatery’s app users can enjoy small or large sodas ...