Brand partnerships can be a great way to enhance how customers engage with loyalty programs, however, these partnerships ...

If you're looking to build a successful loyalty program, these practical tips can help you make it worth your customers’ ...

Whether you want to sail Royal Caribbean, Carnival, Norwegian, or a luxury cruise line, you’ll love this new perk for ...

The cruise line has listened, making a change that is has also made on the recently-refurbished Allure of the Seas. Many ...

Starbucks is changing its rewards program's star system regarding reusable cups. If your order with your reusable cup is more ...

Gamification is a potent yet underutilized strategy in the realm of digital marketing. By integrating game-like elements into ...

A shakeup to the Starbucks rewards program for customers using their own cups is the latest change under CEO Brian Niccol.

Weigel’s, bp and ExxonMobil received loyalty program awards from Loyalty360, a customer loyalty association. The ...

Sony Interactive Entertainment will end the PlayStation Stars loyalty program fully on November 2, 2026, the company announced. The program will no longer accept new members starting today ...

General Motors (GM) revamps its rewards program and launches a new Mastercard with expanded perks and redemption options.