A federal judge dismissed Terrelle Pryor's lawsuit against the NCAA, Big Ten and others, ruling it unviable due to timeliness ...

Another Big Ten client is re-upping with Learfield, as Iowa is set to announce a five-year extension of its multimedia rights ...

With six sports going to the NCAA postseason, several historic wins and an invitation to the Mountain West Conference, the ...

The University of Georgia Athletic Association and Learfield have launched a transformative strategic Name, Image and ...

The University of Oklahoma Athletics Department and Learfield have named Sooner Sports Properties, the local team managing ...

In a deal heralded by the publicly traded broadcast TV station owner, Gray Media has inked a deal with University of ...

Sooners athletic director Joe Castiglione announced a new 'centralized effort' to maximize OU athletes' NIL potential with a 'trusted partner.' ...

OU athletics announced Tuesday that 1Oklahoma and Sooner Sports Properties are merging to form a unified NIL entity for the ...

The University of Oklahoma has unified its NIL efforts by merging 1Oklahoma under Sooner Sports Properties, creating a ...

Learfield IMG College, the multimedia conglomerate that spent big over the last decade to buy up radio, marketing and sponsorship rights for top athletics programs, quietly approached several ...

Learfield has had to renegotiate terms with six of its top-tier multimedia rights partners as the college dealmaking giant faces $1.1 billion in debt maturing this year and a trio of payments ...

The Auburn Tigers' athletic department finished 19th in the all-sports standings known as the Learfield Directors' Cup.