Food giant Kraft Heinz will remove all artificial colors from its brands as synthetic food dyes face renewed scrutiny from consumers and Secretary Robert F. Kennedy Jr.’s US Department of Health and Human Services.

Kraft Heinz said it would not be launching any new products with artificial food dyes and vowed to remove dyes from existing products by 2028.

Kraft Heinz vows to phase out artificial dyes by the end of 2027 — but points out most of their products are already dye-free.