According to Hemant Malik, Wholetime Director, ITC, the addition of Prasuma into ITC’s portfolio will help it build a full stack of frozen and ready-to-cook foods portfolio. The move aligns with its ITC Next strategy coined by its Chairman Sanjiv Puri.

ITC has signed definitive agreements for the acquisition of Prasuma1, a player in the frozen, chilled and ready-to-cook foods space in India. It operates through the ‘Prasuma’, ‘Meatigo by Prasuma', and ‘Prasuma Momo Kitchen’ brands. It will acquire a 100% stake in Prasuma over three years, said a joint statement.

ITC is acquiring Prasuma, a frozen and ready-to-cook food brand known for its momos and deli meats. The move strengthens ITC’s presence in India's growing frozen food market.

This acquisition will further fortify ITC’s presence in these future-facing categories, with current annual market size of over ₹10,000 crore and poised for rapid growth in the years ahead.