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Samba TV, a global provider of AI-driven media intelligence, today announced an international partnership with data collaboration platform InfoSum, part of WPP, to enable privacy-forward media ...

When InfoSum said to advertisers and publishers that its platform does not “move” their data, it was a hard concept for potential clients to grasp, admits InfoSum CEO Brian Lesser.

InfoSum’s cross-cloud data collaboration technology allows companies to connect data sources without moving or exposing data, it said. Chief Executive Lauren Wetzel will remain in the role, WPP ...

InfoSum is that kind of partner and we look forward to introducing their privacy-first clean data technology to our clients,” said Kevin McEvilly, SVP of Technology at Canvas Worldwide.

(Reuters) - Data platform company InfoSum announced on Tuesday it has raised $15.1 million in its Series A funding round, and that Brian Lesser, former chief executive of AT&T Inc's <T.N ...

InfoSum's infrastructure enables companies to collaborate across first and second-party data sets, helping them create a single system of customer identity without ever moving data between parties.

Fortunately, InfoSum’s data clean room combined with the data ecosystem offers a potential solution. The way it works is that an advertiser would create a segment of their new and recent purchasers.

InfoSum is based in the US, UK and CE, with offices across Europe and North America. The company is poised for continued growth following a Series B investment in August 2021, and a rapidly ...

Infosum sees the technology coming in handy in several different areas. A company’s marketing department, for example, could use Link to augment its customer data with user records from a ...

In New York, data collaboration platform InfoSum has raised $65m in a Series B round of funding, which it will use to hire across all areas of the business, expand into new regions, and further ...

InfoSum clients can now leverage Samba TV’s AI-ready contextual, viewership, and behavioral data to power agentic applications of data including media planning, contextual targeting, and outcome ...