The research firm says Apple is likely to pass on some of the increased costs from US import tariffs directly to customers.

Get the latest on the iPhone 17 Pro: thinner bezels, periscope camera, 120Hz display, and more. Find out why it’s worth the ...

Forbes contributors publish independent expert analyses and insights. Ewan Spence covers the digital worlds of mobile technology.

So that would make the iPhone 17 Air something of a replacement for the Plus-sized iPhone. Of course, all those pricing rumors emerged before the Trump administration's pursuit of tariffs against ...

Apple is going after users who want a premium look and feel, without stepping all the way up to Pro pricing. ⚡ If you care more about design and portability than a multi-camera setup, the Air is made ...

Apple has devoted a lot of attention to its Pro model in recent years, in the hopes of convincing phone buyers to look past the entry-level iPhone and pay more for a premium device. That figures ...

Phone 17 may retain the iPhone 16 chip but offer camera and display upgrades, with pricing expected to stay unchanged.

Reports suggest it could be rebranded as the iPhone 17 Ultra instead of "Max", potentially signalling a shift in Apple's naming strategy, and the sign of things to come (especially pricing).

Several leaks have emerged in recent months, providing early insights into ... As for pricing, Apple hasn’t released any official figures for the iPhone 17 series yet. However, leaks suggest ...

The iPhone 17 Air is set to become the first iPhone that’s as light as a feather — or light as air, as its name suggests. Not because it’s as tiny as the oldest iPhone models, but rather it ...