The Golden State Warriors are known for their electrifying plays and superstar Stephen Curry, but now the team is pioneering a fresh gameplan: blending sports and entertainment in a way no NBA franchise has before.

The Warriors are the first and only NBA franchise with a record label, Golden State Entertainment (GSE). What they're saying: GSE creator and Warriors' Chief Legal Officer, David Kelly, says the Warriors are trying to build a brand that transcends sports.

The Warriors released the first project from Golden State Entertainment just in time for the NBA All-Star weekend in San

On the most recent episode of The Draymond Green Show with Baron Davis, Green recalled the bittersweet message Curry told him after they learned of the trade for Butler. "Steph said to me in Utah after the trade, 'Man, It's crazy because it just dawned on me that, this is it," Green recalled. "This is the last ride."

Golden State Warriors star Stephen Curry emphasized that he does not want to go out like Kobe Bryant did with the Los Angeles Lakers.