Amazon will pay $2.5 billion to settle FTC’s Prime lawsuit
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Amazon will pay both the Federal Trade Commission and consumers directly to settle a lawsuit alleging that it used manipulative and deceptive tactics to encourage sign-ups for Prime.
2don MSN
A jury will look at whether Amazon tricked customers into joining Prime — and made it hard to leave
Chun also ruled that two Amazon executives named as individual defendants — Neil Lindsay and Jamil Ghani — were so entwined with the Prime program that they will personally face liability if the jury sides with the FTC. A third, Russell Grandinetti, could also potentially face personal liability if the jury so decides.
It’s a different kind of Amazon trial — not the kind that lets you try out the product. On Monday, a jury in Seattle will begin hearing a case that could change how Amazon runs Prime, its $139-a-year subscription.