Sting Energy, Gatorade and Doritos will be featured in a deal with a sport that generated more than $2 billion in total ...

From trackside branding to flavor-fueled fan activations, the beverage giant is doubling down on high-octane engagement – and ...

PepsiCo becomes the Official Formula 1 partner. The agreement includes highlighting food and beverages across the PepsiCo ...

PepsiCo is becoming the latest American consumer-facing brand to make a splash in F1, with a new arrangement that involves ...

PepsiCo is joining forces with Formula One, the latest sponsor to use the worldwide racing circuit to showcase its products.

Sting Energy, an energy drink of PepsiCo, Purchase, N.Y., has officially entered the fast-paced world of Formula 1 as its ...

PepsiCo has announced a worldwide partnership with Formula 1, commencing in 2025 as part of a multi-year agreement.

Sting Energy®, a PepsiCo electrifying energy drink, has officially entered the fast-paced world of Formula 1® as its Official ...

PepsiCo is joining forces with Formula One, the latest sponsor to use the worldwide racing circuit to showcase its products. The multi-year global agreement will see Gatorade and Doritos branding ...