Fifteen Percent Pledge Founder Aurora James Addresses DEI Rollbacks, Consumer Boycotts
Despite recent DEI rollbacks, The Fifteen Percent Pledge maintains almost 30 retailers. And James plans to double down on its ...
The 2025 Fifteen Percent Pledge Gala Was All About Black Joy, Creativity, And Excellence
We gon’ be alright. Well, at least The Fifteen Percent Pledge will surely see to it. On February 1st, the non-profit ...
She persuaded Sephora and Nordstrom to dedicate 15% of their shelf space to Black-owned brands. Now she’s reckoning with a massive DEI rollback
In the aftermath of the murder of George Floyd in 2020, and the conversation around race in America that followed, the ...
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Aurora James
She launched the Fifteen Percent pledge, asking retail brands to pledge 15 percent of their shelf space to Black brands. James uses her massive social media platform -- nearly a quarter million ...
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She persuaded Sephora and Nordstrom to dedicate 15% of their shelf space to Black-owned brands. Now she’s reckoning with a massive DEI rollback
Despite the DEI rollback at the corporate level, James says none of companies that have joined the Fifteen Percent Pledge have bowed out this year. And a survey conducted by the organization ...
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She persuaded Sephora and Nordstrom to dedicate 15% of their shelf space to Black-owned brands. Now she’s reckoning with a massive DEI rollback
In 2020, Aurora James started The Fifteen Percent Pledge, a non-profit organization dedicated to creating a more equitable economic future.