Meta Platforms Inc. will soon offer paid versions of Facebook and Instagram in the UK that will remove advertising from both platforms.

Web users will be charged £2.99 a month and mobile phone users £3.99 a month to be able to doomscroll without seeing ads. If the accounts are linked, users only need to pay one monthly fee. Adverts on both platforms are typically slipped into people’s feeds and flagged as ‘sponsored’.

Facebook and Instagram users in Britain will soon be able to to pay a monthly fee if they want to avoid being targeted with personalised adverts.