PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They multiply and ...

Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

SEO progress tracking is crucial for effective online marketing strategies. This article presents practical methods and tools ...