PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They multiply and ...

Direct mail is back – and it’s personal. UKAEG and Marketreach gathered creative and commercial leaders in Cannes to unpack ...

SEO progress tracking is crucial for effective online marketing strategies. This article presents practical methods and tools ...

Portsmouth Tourism Director Keith Toler said two state grants totaling $42,500 will help the city boost ongoing fall and ...