A reported agreement structure emerging from discussions between the Trump administration and ByteDance, the Chinese parent company of TikTok

ByteDance is reportedly establishing a new U.S. company to manage TikTok's American operations. According to LatePost, the new entity will oversee e-commerce, branding, and connections with ByteDance's global operations.

The internet regulator accuses ByteDance’s Jinri Toutiao and Alibaba’s UCWeb of displaying undesirable content.

Chinese tech giant ByteDance is restructuring TikTok's U.S. operations by establishing a new company focused on e-commerce and branding. This move comes as ByteDance aims to enhance its international connectivity and strengthen its operational footprint.

ByteDance is expected to maintain a major role in the new US TikTok entity, despite ceding control of data, content and algorithm to a joint venture.

TikTok, which became available in the US in 2018, was always viewed by Washington with suspicion due to data privacy and censorship concerns.

BytePlus, the enterprise arm of ByteDance, has partnered with Soonshot, a pioneer in short-form international K-dramas, to launch a mobile platform delivering bite-sized Korean storytelling enhanced by AI across Southeast Asia.