Bud Light sent customized Bud Light cans to Mulvaney that portrayed the influencer's face. The nearly 30% drop marks another increase in losses week to week since the boycott gained traction in April.

The Bud Light-Dylan Mulvaney controversy has continued to dominate the news cycle since last month. Five weeks into the marketing fiasco beer sales continue to slide with consumers.

This is Bud Light's fifth straight week of plunging sales since Mulvaney first announced a collaboration with the brand, reigniting concern among distributors over whether the beer maker can ...

Bud Light-maker Anheuser-Busch is headquartered in nearby St. Louis. But even Fitter’s bar witnessed a catastrophic decrease in sales of the hometown suds among loyal and local consumers this week.

Bud Light will replace Modelo as the official beer. While a number of disgruntled UFC fans threatened to cancel their subscriptions, the organization's president and CEO Dana White defended the ...

Bud Light is set to lose refrigerator space at a vast network of stores belonging to key beer sellers like Walmart and 7-Eleven, since the retailers typically reapportion shelf space based on ...

Bud Light said it will donate $200,000 to an LGBTQ+ nonprofit — the latest in a slew of mixed signals as the brand grapples with blowback over its ties to transgender influencer Dylan Mulvaney.

Bud Light was supplanted by Modelo Especial, the Mexican lager whose international distribution is controlled by AB InBev but whose US operations are owned by Constellation Brands.

Bud Light last month fell from its spot as the top-selling beer brand in the U.S. for the first time in more than two decades amid the ongoing fallout among conservatives over its partnership with … ...

Bud Light: Trans activist Dylan Mulvaney says brand ghosted her after conservative boycott Subsequently, Bud Light lost its spot as the top-selling U.S. beer and laid off hundreds of employees.

Bud Light Hard Soda comes in 12-count variety packs with three cans of each flavor included. The flavors — Classic Cola, Cherry Cola, Citrus Soda, and Orange Soda — are all inspired by your go ...

The newest version of Bud Light is even lighter. Anheuser-Busch has announced the launch of Bud Light Next, the company’s first-ever zero-carb beer. The beverage, which hits shelves in early ...