Sydney Sweeney's American Eagle ad, featuring denim looks, sparked controversy over its tagline, deemed by some as promoting eugenics. Now, Beyoncé's past Levi's campaign resurfaced, drawing comparisons due to similar denim styles and poses.

Beyoncé might have a song titled “Levii’s Jeans,” but her connection to that particular article of clothing just got more formal.

Beyoncé has fans buzzing thanks to a new ad from Levi’s jeans, with some speculating that she’s teasing her next era.