"Anitta isn't afraid to be bold and confident," Kristen D'Arcy, True Religion 's chief marketing officer, told WWD. "She tells her story in our 60-second video and epitomizes Own Your True." ...

Through this campaign, True Religion aims to strengthen its position as a cultural leader. In January, the brand was acquired by Washington, D.C.-based private equity firm ACON Investments, L.L.C ...

LOS ANGELES, February 06, 2025--True Religion is kicking off 2025 with the launch of its new brand platform, "Own Your True." ...

Dive Brief: Lifestyle fashion brand True Religion launched a new brand platform and campaign, “Own Your True,” featuring Brazilian pop star Anitta, according to a company release. The campaign is ...

Anitta opens up to ELLE.com about Shakira, 'Romeo,' her new Netflix documentary, and starring in a True Religion campaign.

True Religion’s holiday campaign fronted by Megan Thee Stallion. As reported, the brand, positioned in the accessible range, is aiming to reach $1 billion in annual sales in three to five years.

True Religion has tapped Brazilian pop star Anitta to kick off its new marketing platform, called “Own Your True.” “Anitta isn’t afraid to be bold and confident,” Kristen D’Arcy, True Religion’s chief ...

She shares a similar message in the True Religion campaign video, which traces her rise as a musician: “When you know who you are, nothing can stop you. If I didn’t love myself, nobody else would.” ...