AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

“While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five ...

AMC Theatres is confident its new business model of running ads before movies won’t discourage filmgoers from coming to ...

Movie theater chain AMC will show more ads ahead of feature films starting next month . It’s a reversal for one of the ...

AMC Theatres announced it will be adding commercials before movies, in addition to the already lengthy amount of trailers and ...

The theater chain’s decision brings it in line with what its biggest competitors, Regal and Cinemark, have been doing since 2019, but it risks irking loyal customers.

Moviegoers may have to wait a little longer before movies start at AMC Theaters as the theater chain is updating its pre-show ...

AMC Entertainment Holdings Inc. has agreed to run more advertising in its theatres, ending its years-long opposition to ...

Starting next month, the theater chain says it will show more advertisements prior to the start of a film. AMC just made a deal with “National Cine-Media” which will allow the ad company to show a ...