She has 165,000 followers on Instagram and recently posted images showing her enjoying the tennis at Wimbledon. But the ...

A leading researcher in the field of AI says protections and regulation is needed to prevent people from being misled by the ...

Influencer culture has been spilling into SW19 for years – but this Wimbledon saw its most surreal milestone yet.

Mia Zelu appears to lead quite a life – at Wimbledon one week, at a Coldplay concert the next. But she’s not real and she’s ...

Spiked Online Editor Tom Slater discusses how the internet was fooled by an artificially created Instagram model at Wimbledon.

Another popular AI influencer is Aitana Lopez, a 25-year-old virtual model created in 2023 by the Spanish company The ...

Some commenters expressed their confusion at the discovery that Mia was AI, having just found out from the news after her ...

Some tennis players are not happy with Wimbledon’s new AI line judges, as reported by The Telegraph.  This is the first year ...

Mia Zelu has turned heads at Wimbledon 2025 with visuals of her attending various tennis events. However, a series of ...

Some even commented that Mia’s post “looked better than real influencers at Wimbledon.” However, others expressed concern ...

AI influencer Mia Zelu stunned fans with her Wimbledon pics, until they realized she doesn’t actually exist. Zelu, who boasts ...

Wimbledon was forced to apologise after an official mistakenly switched off the AI line-judge technology in what the All England Club admitted was an embarrassing “human error”.