Sportswear brand Adidas warned on Wednesday that it may have to hike prices in the United States, after reporting U.S. tariffs would add around 200 million euros ($231 million) to costs in the second half.

CEO Bjørn Gulden maintained the brand’s end-of-year profit forecast, but warned its ‘biggest worry’ was tariffs making a dent in overall US demand.

Adidas has warned that US tariffs will cost the German sportswear giant a further €200m (£173m) and confirmed that it will raise prices for American customers. Nearly half of the company's products are made in Asian countries which recently agreed trade deals with the US.