WhatsApp Business introduces per-message billing model in India, leading to increased marketing costs for businesses.

Under the new rules, each marketing template costs ₹0.78, utility and authentication templates ₹0.11 each, all billed per message ...

Meta-owned WhatsApp will be rolling out changes in pricing to its business platform soon. Starting July 1, the company will charge all businesses on a per-message basis instead of per-conversation ...

Meta’s WhatsApp Business Platform has switched to a per‑message billing model on July 1, 2025, replacing its previous flat‑fee conversation pricing. Under the updated scheme, companies will ...

WhatsApp, the Meta-owned messaging service that’s taken the world by storm over the last decade, and has become arguably the most widely-used messaging platform in the UAE, will soon be a paid ...