According to TikTok, a woman’s beauty can be described in one of four ways: Cat, fox, deer, or bunny pretty. Which one ...

TikTok trends like "snatched jawlines" are driving cosmetic requests. Top doctors discuss prioritizing natural results & ...

Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...

DFNI Beauty Editor, Tina Milton explains the trend whereby teenage boys splurge on niche, designer and luxurious scents ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

As women around the world continue to share their complex, multi-step bedtime beauty regimes, Olivia Petter asks what this ...

Face tape is the latest beauty hack going viral for its promise of an instant facelift — no needles, downtime, or filters ...

C HINA HAWKS in America have long wanted to ban TikTok on national-security grounds. Congress has ordered ByteDance, its ...

Mouth taping may look like a beauty hack, but doctors say it can restrict breathing and worsen sleep apnea, contrary to influencer claims.