According to TikTok, a woman’s beauty can be described in one of four ways: Cat, fox, deer, or bunny pretty. Which one ...

The Middle East is emerging as a standout market for the six-year-old makeup brand, shared chief executive officer Kimberly ...

TikTok trends like "snatched jawlines" are driving cosmetic requests. Top doctors discuss prioritizing natural results & ...

Whatever TikTok’s fate in the US, its fashion fads have waned. What has replaced them is much more difficult for brands to ...

As women around the world continue to share their complex, multi-step bedtime beauty regimes, Olivia Petter asks what this ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

Face tape is the latest beauty hack going viral for its promise of an instant facelift — no needles, downtime, or filters ...