The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Tracking your conversions enables you to measure your performance precisely and see whether your campaigns are achieving ...

TikTok's been listening to and learning from adland, unlike B&T, with cotton wool pressed firmly to our ears at all times.

MANILA, Philippines — TikTok Shop reinforced its commitment to empowering Filipino micro, small and medium enterprises (MSMEs ...

C HINA HAWKS in America have long wanted to ban TikTok on national-security grounds. Congress has ordered ByteDance, its ...

emphasizing stability even as TikTok faces down potentially massive disruption. “Our advertising business will not change,” said Weiss. “We remain open for business and we [will] stay streaming.” ...

TikTok Shop is off to a rocky start in 2025 as US sales dip amid tariffs and global economic uncertainty.

That statement was the closest TikTok advertising executives got to addressing ... as we think about our strategies for 2025,” he said. “Seeing their investments within generative A.I ...