TikTok's been listening to and learning from adland. Unlike B&T, with cotton pressed firmly to our ears at all times.

emphasizing stability even as TikTok faces down potentially massive disruption. “Our advertising business will not change,” said Weiss. “We remain open for business and we [will] stay streaming.” ...

C HINA HAWKS in America have long wanted to ban TikTok on national-security grounds. Congress has ordered ByteDance, its ...

TikTok Shop is off to a rocky start in 2025 as US sales dip amid tariffs and global economic uncertainty.

Making inroads into the EU’s TikTok market takes a wide, multi-pronged approach. You need the right data and the right tools.

In the context of Vietnam's rising e-commerce market, leveraging data and technology tools has led to success among large ...