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Changes coming to Starbucks rewards. Here’s how it will affect customers
Long-time Starbucks customers are probably familiar with its rewards program. In 2023, Starbucks made sweeping changes to how its loyalty program calculated how customers could earn stars. Customers trade their stars in for free beverages, food items, and even merch.
Starbucks Is Making a Change to Its Rewards Program
Starbucks just announced a change to how "Stars" are counted when rewards members bring in their own reusable cups. The new "Terms of Use" begin on June 24, 2025. As a Starbucks customer, you know the joys of opening up the app to see that you finally have enough “Stars” to redeem your free beverage.
Starbucks is changing one of the most generous parts of its loyalty program, marking the latest effort by CEO Brian Niccol to ...
Impact is next. While their Reach is top-notch, Starbucks, Chipotle, and Panera ultimately get ... One of my personal pet peeves is when loyalty program operators pat themselves on the back ...
12, 2022. Starbucks is set to offer a non-fungible token-based (NFT) loyalty program with the blockchain technology provided by Polygon. Plus, a closer look at how industry advocates and critics ...
Consider Starbucks and Nike NKE brands that ... being passed on to friends or family members, diluting the impact of the loyalty program. This is where Web3, and decentralized digital ...
Based in Houston, Christine previously reported for the Houston Business Journal, the Texas Medical Center’s Pulse magazine, and Community Impact Newspaper. She has an undergraduate journalism ...
Mobile ordering also gave the company more data on consumers and helped push them to Starbucks’ loyalty program ... menu changes also had an impact on this shift. Starbucks is less of a ...
Loyalty isn’t love, it’s utility, habit and frictionless design, and it’s time marketers built programs that reflect that ...
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