Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than ...

Airlines raked in over $7B in revenue thanks to check-in bag fees - Southwest has ended its nearly 50-year "Bags Fly Free" ...

Southwest Airlines has ended its decades-old “bags fly free” policy, where passengers were allowed two complimentary checked ...

Southwest Airlines' "bags fly free" policy has come to an end. The company is now charging passengers to check their bags ...

Southwest Airlines ends its free checked bags policy starting May 29, implementing $35-45 fees while preserving perks for ...

Southwest Airlines, long known for its free checked baggage policy, is making a major shift in its business model.  Beginning ...

Southwest Airlines Co. beat Q1 expectations with record revenues and strong cost controls. Click for more on LUV's solid ...

We're going to get started here. Thank you, everyone, and welcome to Day 2 of Bernstein's 41st Annual Strategic Decisions Conference. My name is David Vernon. I cover U.S. airlines and airfreight and ...

Several major U.S. airlines dialed back their quarterly financial expectations as the industry contends with softer demand from economic uncertainty and other factors. Southwest, American, and ...

DALLAS, March 11, 2025 /PRNewswire/ -- Southwest ... to revenue management, online travel agencies, operational reliability, fuel supply, maintenance, Global Distribution Systems, and the impact ...

SOUTHWEST AIRLINES ANNOUNCES ... American Airlines said the "revenue environment has been weaker than initially expected" for the first quarter "due to the impact of Flight 5342 and softness ...