BELLINGHAM — Three years ago, Southwest Airlines started flying out of Bellingham, aiming to do what it had done in dozens of smaller airports — sell lots of tickets to people who have few ...

So why did Southwest decide to eliminate its fuel hedging practices? Over the past decade, Southwest Airlines' fuel hedging strategy has faced increasing scrutiny.

Southwest is getting assigned seating and red-eye flights. What I'm now doing differently with my credit cards.

Say it ain’t so as Southwest Airlines has gone to the dark side with charging $3 to check bags at the curb.

Southwest Airlines lands an upgrade from Jefferies amid the flurry of strategy changes May 27, 2025 7:39 AM ET Southwest Airlines Co. (LUV) Stock By: Clark Schultz, SA News Editor 6 Comments Play ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than it generates in revenue.

Southwest is a different kind of airline, which means the considerations that go into choosing a credit card are different, too. We'll help you find the one that's right for you.

Southwest Airlines, facing turmoil, has cut back on Chicago flights. Now it’s doubling down on the city with locally filmed ads.

Southwest Airlines has put a price tag on checking bags, a coveted free perk that is about to disappear as part of substantial changes the carrier is making to its service.For flights booked on ...

Southwest is adapting to customer preferences for premium seats, which could increase revenue yield and its profitability, which has suffered recently.

Southwest Airlines will soon start charging fees for checked baggage. Here's the deadline to buy a ticket that includes free checked bags.

Southwest is getting assigned seating and red-eye flights. What I'm now doing differently with my credit cards.