According to Merkle, 81% of Gen Z prefer shopping in person to online ... vice president of marketing partnerships for Sephora, said of the company’s stores. “Consumers come in to touch ...

2) A handful of celebrity-backed beauty brands are still resonating, big-time, with Gen-Z shoppers. 3) Sephora has edged ... owned content or influencer partnerships. "[It's] just the voices ...

Fourth grader Naiya White knows what you think about her twice-daily beauty regimen and her Sephora shopping trips ... skin-care lines most coveted by Gen Z and Gen Alpha consumers.

The 28-year-old nail artist in Ontario, Canada, woke up on the morning of Oct. 3, logged on to Sephora’s website, and purchased Rêve and Doux for $78 each. In the perfume world this is called a ...