Tuesday, Hailey Bieber’s cult beauty brand Rhode announced its long-anticipated move into retail. The brand will debut in US ...

According to Merkle, 81% of Gen Z prefer shopping in person to online ... vice president of marketing partnerships for Sephora, said of the company’s stores. “Consumers come in to touch ...

I've been in the consumer space for 34 years,” e.l.f. CEO Tarang Amin told Fortune. "I've never seen a business like this.” ...

2) A handful of celebrity-backed beauty brands are still resonating, big-time, with Gen-Z shoppers. 3) Sephora has edged ... owned content or influencer partnerships. "[It's] just the voices ...

Fourth grader Naiya White knows what you think about her twice-daily beauty regimen and her Sephora shopping trips ... skin-care lines most coveted by Gen Z and Gen Alpha consumers.

The 28-year-old nail artist in Ontario, Canada, woke up on the morning of Oct. 3, logged on to Sephora’s website, and purchased Rêve and Doux for $78 each. In the perfume world this is called a ...