“Live Boricua” - Launched in May 2022, this innovative brand campaign is the manifestation of Discover Puerto Rico’s focus on elevating local culture while underscoring values-based marketing.

Discover Puerto Rico, the Island’s official Destination Marketing Organization (DMO), announces a record-breaking year for Puerto Rico’s tourism industry in 2024. Fueled by innovative ...

Since the beginning of the year, Puerto Rico has broken its record of jobs in the leisure and hospitality sectors every month, signaling a robust reboot of the economic engine.The 82,300-worker ...

Bad Bunny’s concert residency in San Juan is driving record-breaking hotel occupancy and redefining the island as a ...

Bad Bunny’s global influence is proving a powerful force for Puerto Rico’s economy. As a native of the island, his deep ...

With record-breaking tourism growth and a booming hospitality industry, Puerto Rico has cemented itself as one of the fastest-growing travel destinations.

TP: How did Puerto Rico’s hotels and resorts fare in terms of activity in 2023? LC: Regarding lodging demand trends, we observed significant growth across the board. In 2023, both hotels and rentals ...

This milestone comes as the destination sees yet another record set in tourism achievements, a testament to success of the organization's innovative strategies. SAN JUAN, Puerto Rico, July 27 ...

With Growing Tourism Indicators, The Destination Prepares for Another Monumental Year with New Openings, Major Events and More SAN JUAN, Puerto Rico, Jan. 29, 2025 /PRNewswire/ -- Discover Puerto ...