Nike Inc., which has severed relationships this month with athletes after high-profile incidents, is spending more on endorsements.

Nike’s fading moat, weak innovation, and revenue headwinds raise concerns despite signs of a turnaround. Find out why NKE ...

Endorsements with star athletes like Steph Curry have allowed Under Armour to pass Adidas in the US in its pursuit of Nike. ... plan is to continue focusing on acquiring major athlete endorsements.

Nike first signed James in 2003 to a seven-year deal worth a whopping $90 million before he had even ... the relationship between James and Nike has transcended traditional athlete endorsements.

When it comes to the surprising history of athlete endorsements, Nike's pursuit of Magic Johnson in 'Winning Time' only scratches the surface.

The Richest Athlete Endorsements Ever. Nick Dimengo Mar 13, 2014. ... And Durant flushed home some more points back in 2007 for scoring a deal with Nike that pays him $8.5 million a year.

On saw sales increase at an average rate of 68% from 2018 through 2020. In the first six months of 2021, 36.6% of the company’s sales came from the direct-to-consumer segment.

Nike leads the way in investing big money into the New Orleans Pelicans this season. Nick DePaula of ESPN reports that Nike has signed Jrue Holiday to the company’s endorsement roster. While ...

Tiger Woods’ 27-year Nike deal offers clues into the complex world of athlete endorsements. Marketers agree that while expensive and high-stakes, long-term deals have benefits for both brands and ...

Nike executives fielded concerns about risks in athletic endorsements at their annual shareholder meeting in the wake of several high-profile suspensions of sponsored athletes for violent behavior.