HBO Max will expand to 12 New territories in July; WBD execs outlined the local programming strategy at NEM Dubrovnik.

Warner Bros. Discovery's rebranding of HBO Max highlights the merger's failure to reach its original goal.

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

investment and re-focusing the strategy on the programming that is working best like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de ...

The surprise rebrand follows the change of HBO Max into Max only two years ago. Max, soon to be HBO Max, is the streaming ...

noting that it is focusing on “programming that is working best, like HBO, recent box-office movies, docuseries, certain reality series, and Max and local originals, and de-prioritizing other ...

It said the programming that is working best for them is "HBO, recent box-office movies, docuseries, certain reality series and Max and local originals." "No consumer today is saying they want ...

HBO’s parent company, clearly braced itself for the backlash and confusion. That’s because Max reposted HBO Max ... is built around the quality of our programming,” David Zaslav, president ...

The HBO Max logo is being displayed on a laptop screen ... our global streaming service is built around the quality of our programming,” David Zaslav, president and CEO of Warner Bros.