EA admits that embracing AI could lead to fans losing confidence in the company and its brands. Many major game companies are ...

Some of the biggest names in the gaming industry have concerns about the now-widespread dislike that many players feel toward ...

Take-Two and Electronic Arts have recognized the growing reluctance of gamers toward generative artificial intelligence.

Today we’re talking about the risks for video-game companies looking to use generative AI in their products, but ...

But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought up and touted as a key component of EA's future. While we've known for ...

Today, EA demoed its ambitious new experimental AI technology to investors, showing off ideas that could change gaming forever. During its Investor's Day stream, live service publisher Electronic ...

EA has given a sneak preview of an early-stage mobile experiment leveraging AI, codenamed Project Air. Shown off during the publisher’s first Investor Day since 2016, the experimental product looks to ...

EA has launched Title Update 3 for EA Sports FC ... including necessary improvements to its AI, increased or reduced accuracy of certain passes and bugs that saw goalkeepers dive in the opposite ...

This breaks down operational silos while building resilience against compliance violations and reputational risks. Frameworks like the NIST AI RMF and others serve as a foundation for aligning AI ...