AMC is joining major competitors in running even more commercials before the movie begins starting July under a new ...

"While AMC was initially reluctant to bring this to our theaters, our competitors have fully participated for more than five years without any direct impact to their attendance," said AMC in a ...

A few commercials and coming attractions before a movie begins are expected — however, soon enough, AMC Theatres will be delaying the start times of ... any direct impact to their attendance ...

By Etan Vlessing Canada Bureau Chief AMC Theatres has agreed to show pre-movie ... the impact of being hit by the shutdown of cinemas due to the COVID pandemic, followed by a at times faltering ...

In a statement on Wednesday, AMC suggested it was prepared to receive some backlash. But at a time when movie theaters are struggling to get Americans to start ... any direct impact to their ...

After making headlines as far away as London for a proposal to regulate movie start times, Connecticut lawmakers have decided not to pursue the plan. At least for now. A bill that would have ...

AMC Theatres has agreed to show pre-movie advertising before features begin as part of a new deal with National CineMedia, The Hollywood Reporter has confirmed. Starting July 1, AMC will run a ...