South Plains Mall is the town center of Lubbock and the West Texas region and is the hub for shopping, dining, and entertainment from brunch to date nights. With a variety of apparel and specialty shops, boutiques, and eateries, you can find something new, trendy and unique every time you shop. Top shops include a new flagship Dillard's, JCPenney, H&M, Pandora, and Hollister with dining and entertainment options including The Cheesecake Factory, Uncle Julio's, Bubba's 33, Olive Garden, and Chick-fil-A, plus Premiere Cinemas & IMAX.